Kamis, 13 Desember 2007

The Main Problem Facing Home Business Owners Today

by Aaron Aldama

What is the main problem facing home business owners today? No one has any clue how to market or sell their product. See the one great advantage of starting a home business, is also the one disadvantage. The one great advantage of starting a home business is you do not need much capital or experience to start. Now with those facts in mind, home businesses let everyday people start and run a business, which is great. But it also has it's drawbacks with some companies over promising and under delivering, what's more these companies offer no solutions for the average person to market their product. If you have a business background then you will understand the ups and downs of starting a home business. Some people are starting a business for the first time and this is where the problem lies. People starting a home business for the first time may have been promised the world just to join the company and then once they start their business they have no training to help them out. Or maybe they expect to strike it rich in one month and when they don't, they quit and leave with a bad taste in their mouth.

Now it is not entirely the companies fault. Some people just have a get rich quick mentality and are just lazy plain and simple. I think people have not come to fully recognize what a home business is. It is your business you are responsible for running it not the main company. Many companies expect you to already know how to fully market and run a business. All the companies are giving you is an opportunity to sell their products and they handle all of the major parts of running a business for you. Now the companies are not entirely off the hook. Why? Many companies are claiming things they should not be claiming, like we will build your down line for you. Work only 10 minutes a day, which is the dumbest thing I have ever heard. If you owned a casino in Vegas would you only keep it open for 10 minutes and then shut down for the day? I highly doubt it. You must use common sense when looking at different home businesses to start.

Now most people starting a home business have no experience running a business ever. So there are many factors they will have to face. For example not wanting to make sales calls over the phone, not knowing how to generate leads, overcoming the fear of rejection, not knowing how to market online, not knowing how to market period and the list goes on.Now you may or you may not have a big bank account to advertise with, either way it really doesn't matter. Why? What good is having the money to advertise with if you have no clue on how to properly spend it. See in the business realm there are more crooks and scam artists cleverly disguised as legit businessmen. If you have no experience in business you will not be able to tell who is who, and I've seen people taken to the cleaners by paying these crooks and scam artists. And if you think Pay Per Click gets any better you are horribly mistaken. If you do not know what you are doing with Pay Per Click you will first be ineffective in your efforts and then you can lose a lot of money learning the hard way.

So what is the solution to all of this? First you must humble yourself and be willing to learn. Next you must look for a company or mentor to help teach you the in's and out's of properly running a home business. You want a company or person who is going to give you straight out answers, no hype or gimmicks. Once you have that you are ready to start your home business.

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